Project Goal
To enhance the wayfinding and visitor experience of the Chester Beatty museum.
The entire course visited the Chester Beatty museum and walked around Dame Street to identify visitor experience problems.
Top 3 Visitor Experience Problems
1. Wayfinding lacks visitor enticement.
2. Experience is not engaging and immersive.
3. The building is quite hidden and there's opportunities around the area to entice potential visitors.
Design System
I adhered to the current Chester Beatty design system to achieve a cohesive look for my proposed designs from the wooden texture to the copper green and sans-serif font.
Enhanced Visitor Experience Map
Enhanced Wayfinding
I found vacant walls around Dame Street that would display my proposed outdoor wayfinding signs.
I incorporated artefacts from the museum into the wayfinding to give the public a sneak-peak of the Chester Beatty museum and showcase the beauty and diversity of the collections.
Enhanced Visitor Experience
To promote the museum beyond Dame Street, I proposed an outdoor pop-up shop that would add a level of interactivity and excitement to the Chester Beatty. I also directed a customer scenario to envision how a stand from the pop-up shop would function in reality.
I created a miniature model of the outdoor pop-up shop which resembles a mandala as a nod to the Chester Beatty logo, it is also influenced by the museum's wooden wayfinding.
